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Climate change is a global challenge that requires the cooperation of all parties to combat the startling possibility that the world will soon run out of natural resources needed for humanity’s survival. Through the efforts of corporations, governments, industries, and individuals, there has been a search for a more eco-friendly way of living. It can be observed that when the green movement is no longer a mere trend but a reality, people will make ecologically responsible decisions to lower their carbon footprint to help create a healthier world. Shopping centers are one of the businesses that are reacting to this development with significant actions.
A GREEN BUILDING
Buildings contribute significantly to climate change. Traditionally, roughly half of all greenhouse gas emissions were produced by structures. In the case of shopping malls, more than 80% of the energy usage goes to lighting, heating, and air conditioning necessary to sustain operations. Therefore, numerous malls have taken actions toward a greener electricity usage through green buildings—buildings that allow the preservation of the natural environment surrounding the sites. Each shopping center conserves the environment while providing customers with a unique shopping experience. According to a study from Mobilane, a global green construction firm, having a little splash of greenery in buildings results in longer time being spent at the malls by consumers—whether to shop or otherwise.
A GREAT EXAMPLE
Green Pea, a shopping center in Turin, Italy, was constructed with constructed with sustainability at the core. Green Pea’s building construction is consistent with its mission to provide a place where eco-friendly and respectful consumption is simple, pleasurable, and aesthetically pleasing. Green Pea exhibits energy efficiency to reduce CO2 emissions into the atmosphere and maximizes the reuse of existing resources. At the structural level, natural materials have been used — the wood used for the building was salvaged from storm-damaged forests in Trentino Val di Fiemme and Bellunese, while the infrastructure is comprised of 100% recycled metal and new technologies for sustainability. The top floor is designed to rapidly adjust to the weather for optimal solar energy utilization. In terms of energy consumption reduction, the building is powered by geothermal wells, photovoltaic and solar panels, and devices for capturing wind energy and recovering kinetic energy. As a result, the building is classified as a nearly zero-energy building (NZEB). In addition, the mall has also installed floor tiles that capture and store energy, convert the kinetic energy of footsteps into renewable energy, which are energy-efficient.
Today, the competition for shopping malls, which plays a significant role in people’s lives, is intensifying while they are striving to adjust to the ecological concerns. Numerous malls are attempting to commence green construction by engaging with more sustainable infrastructures and expanding green spaces. Moreover, they focus on offering the best experience for customers, tenants, and investors and caring for the local and surrounding community’s environment. To ensure that every aspect of conducting business is as sustainable as possible, each step must be designed with sustainability in mind.
#BRANDi #ThinkWithBRANDi #GreenBuilding #Retail #ShoppingMalls #TransformConventionalToSustainableBusiness
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